In today’s marketplace, word of mouth promotion begins online, especially in the healthcare industry. CNN reports that 41 percent of Internet users depend on social media for healthcare-related matters. In addition, 94 percent utilize Facebook, 32 percent YouTube, and 18 percent Twitter or MySpace.
The new Internet model:
Facebook —–> Fans —–> Share
The old Internet model:
Website —–> User
Consider integrating social media into your PR campaign because:
- Social media is an important and cost-effective touch point that can move the needle on sales and positive word of mouth.
- Social media generates real customers — and continues to grow in popularity across all age groups.
- Social media conversations actively influence purchasing choices.