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“Demystifying the New Marketplace for the Medical Device Industry”: Overcoming Post-Reform Challenges from CPR Strategic Marketing Communications

“Launching a new marketing and communications campaign that reflects today’s complex and ever-evolving marketplace demands a proactive approach powered by professional teams that not only understand the new healthcare landscape, but have also helped to define it,” says Carabello. “A global perspective, combined with in-depth knowledge of the issues, thought leadership and deep health industry knowledge across all fronts are critical for success.”

Media Contact:
Katelyn Petersen
CPR Strategic Marketing Communications
201-641-1911 x18
kpetersen@cpronline.com

FOR IMMEDIATE RELEASE

“Demystifying the New Marketplace for the Medical Device Industry”: Overcoming Post-Reform Challenges from CPR Strategic Marketing Communications

Innovative public relations and communications drive product uptake and utilization in new at-risk environment

ELMWOOD PARK, N.J. – December 10, 2012 – CPR Strategic Marketing Communications, a leader in strategic marketing communication for the healthcare, life sciences, medical device and technology industries, today announced the release of its White Paper, “Demystifying the New Marketplace for the Medical Device Industry.” Authored by Laura Carabello, founder and principal, the paper addresses how to successfully overcome the post-reform challenges facing the medical device industry, and recommends messaging that highlights cost-containment and patient-centric care with renewed focus upon quality, transparency and value targeted to payers and patients.

“Launching a new marketing and communications campaign that reflects today’s complex and ever-evolving marketplace demands a proactive approach powered by professional teams that not only understand the new healthcare landscape, but have also helped to define it,” says Carabello. “A global perspective, combined with in-depth knowledge of the issues, thought leadership and deep health industry knowledge across all fronts are critical for success.”

Given rising healthcare costs, payers have made strides toward substantiating value and demonstrating transparency. Subsequently, they demand greater demonstration of value, ease of interaction and management of costs. The paper helps medical device companies better understand the payer perspective — defining the dynamics of managed care organizations, including accountable care organizations, patient-centered medical homes, health insurance exchanges and self-insured employers – so that they can  create more targeted and meaningful messaging.

Carabello adds, “While many medical device companies have modified their business strategies, greater opportunities exist for those who tailor their messaging to reach the expectations of these newly defined at-risk entities. Well-orchestrated campaigns can catapult a product from marginal acceptance to active market leader.”

 

About CPR Strategic Marketing Communications

CPR creates powerful, integrated, strategic marketing and communications plans for today’s aggressive media world. Our proactive campaigns launch products and services, attract clients and elevate awareness, filtering external factors, identifying internal forces and unleashing our clients’ full potential. Headquartered in Elmwood Park, N.J., CPR has served publicly traded companies, privately held entities and not-for-profit organizations since 1981. Visit www.cpronline.com, Facebook, Twitter, LinkedIn, or e-mail pr@cpronline.com, or call 201-641-1911, ext. 50.

 

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