The Webinar focused on the best times to tweet, publish blogs, send e-mails, and post on Facebook, in order to maximize exposure and results.
Here are some of Zarrella’s tips and strategies:
-Don’t call yourself a guru.
-Blogs posted at 10a.m. or 11a.m. get the most views.
-About 40 percent of people read blogs at night.
-If your target audience is men, blog at night; if your target audience is women, blog early in the morning.
-The newest subscribers to your mailing list are your best.
-The more e-mails you send, the lower your unsubscribe rates will be, as most people who are going to unsubscribe will do so within the first few e-mails.
-Retweet as many times in a row as you would like. However, space out your own important tweets.
-E-mails get the most attention when sent on the weekends.
-Blog early in the morning if your goal is to get people to link back to your post.
-Blog on the weekends if your goal is to receive comments.
-The most retweetable times are late in the day and week.
-Weekends are best for Facebook sharing.