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social media

Burn Calories with Your Smartphone

Everyone knows that there are two things you need to do in order to get and stay in shape: exercise and eat right. Now it’s easier than ever to track your progress since you can have a trainer, nutritionist, pedometer, and stopwatch all in the palm of your hand! There are thousands of apps available …

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Marketing Through Social Media in Real-Time

Social media has drastically changed the way a brand can communicate with their audience. Serving as a direct line between brand and consumer, it has given space for brands to become creative with the message they choose to deliver. We know of Twitter. We know of Facebook. Even the new application, Vine, has captured our …

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5 Unique Ways Hospitals Can Use Instagram

Instagram is a free photo sharing application for over 100 million users for Apple and Android users. This application allows individuals to take a picture, apply a filter, and share it on social media websites. Recently, numerous brands have engaged in this new social media platform and have had great successes. A study conducted by Simply …

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New Apple Application to Benefit Companies

Vine is the newest addition to Apple’s applications where you can share videos up to six seconds long. Big name companies are joining every day to stay up to date with the latest social media. Gap, Urban Outfitters, Armani, MTV, BBC, General Electric, among many others have been constantly updating their accounts for promotions, news, …

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Social Media: An Integral Component to Your PR Campaign

In today’s marketplace, word of mouth promotion begins online, especially in the healthcare industry.  CNN reports that 41 percent of Internet users depend on social media for healthcare-related matters.  In addition, 94 percent utilize Facebook, 32 percent YouTube, and 18 percent Twitter or MySpace. The new Internet model: Facebook —–> Fans —–> Share The old …

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The Science of Timing Tweets, Blogs and Beyond

Dan Zarrella, an award-winning social, search, and viral marketing scientist at HubSpot, recently hosted a Webinar titled “The Science of Timing: When to do everything.” The Webinar focused on the best times to tweet, publish blogs, send e-mails, and post on Facebook, in order to maximize exposure and results. Here are some of Zarrella’s tips …

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