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Marketing Through Social Media in Real-Time

Social media has drastically changed the way a brand can communicate with their audience. Serving as a direct line between brand and consumer, it has given space for brands to become creative with the message they choose to deliver. We know of Twitter. We know of Facebook. Even the new application, Vine, has captured our …

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Excel on Your First Day as a Public Relations Intern

By Michelle Procida, Public Relations Assistant After weeks of searching endlessly for internships, you received that phone call, excelled throughout the interview, and landed your ideal internship towards building your career. Now what? That’s how I felt prior to my first day of interning as a Public Relations Assistant at CPR Strategic Marketing Communications. As …

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Social Media: An Integral Component to Your PR Campaign

In today’s marketplace, word of mouth promotion begins online, especially in the healthcare industry.  CNN reports that 41 percent of Internet users depend on social media for healthcare-related matters.  In addition, 94 percent utilize Facebook, 32 percent YouTube, and 18 percent Twitter or MySpace. The new Internet model: Facebook —–> Fans —–> Share The old …

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