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Marketing

Marketing Through Social Media in Real-Time

Social media has drastically changed the way a brand can communicate with their audience. Serving as a direct line between brand and consumer, it has given space for brands to become creative with the message they choose to deliver. We know of Twitter. We know of Facebook. Even the new application, Vine, has captured our …

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5 Unique Ways Hospitals Can Use Instagram

Instagram is a free photo sharing application for over 100 million users for Apple and Android users. This application allows individuals to take a picture, apply a filter, and share it on social media websites. Recently, numerous brands have engaged in this new social media platform and have had great successes. A study conducted by Simply …

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New Apple Application to Benefit Companies

Vine is the newest addition to Apple’s applications where you can share videos up to six seconds long. Big name companies are joining every day to stay up to date with the latest social media. Gap, Urban Outfitters, Armani, MTV, BBC, General Electric, among many others have been constantly updating their accounts for promotions, news, …

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Spotlight: Lauren Kennedy, Employee of the Month – June 2011

Where did you earn your degree? I earned my Bachelor of Arts at University at Albany, 2010. What was your major? I majored in Communications and minored in Journalism. Previous experience… Let’s see, I have extensive experience in the restaurant industry – – It is an understatement to say I have worked in almost every …

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The Science of Timing Tweets, Blogs and Beyond

Dan Zarrella, an award-winning social, search, and viral marketing scientist at HubSpot, recently hosted a Webinar titled “The Science of Timing: When to do everything.” The Webinar focused on the best times to tweet, publish blogs, send e-mails, and post on Facebook, in order to maximize exposure and results. Here are some of Zarrella’s tips …

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Service Spotlight: Social Media

Viral Marketing Defined Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. (Reference: Web Marketing Today Online) Objectives of …

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