Social media has drastically changed the way a brand can communicate with their audience. Serving as a direct line between brand and consumer, it has given space for brands to become creative with the message they choose to deliver. We know of Twitter. We know of Facebook. Even the new application, Vine, has captured our …
As usual, internet heavyweight, Google is flipping the script with its new product, Google Glass. Google Glass is a wearable pair of glasses that also functions as a multi faceted working computer. This product will allow you to send emails, take pictures & videos, translate messages, and use the Google search engine among many …
Instagram is a free photo sharing application for over 100 million users for Apple and Android users. This application allows individuals to take a picture, apply a filter, and share it on social media websites. Recently, numerous brands have engaged in this new social media platform and have had great successes. A study conducted by Simply …
Vine is the newest addition to Apple’s applications where you can share videos up to six seconds long. Big name companies are joining every day to stay up to date with the latest social media. Gap, Urban Outfitters, Armani, MTV, BBC, General Electric, among many others have been constantly updating their accounts for promotions, news, …
By Lianne Palazzolo, Public Relations Assistant We are all used to constant change regardless of which industry we specialize. From new technology to new management, we have seen it all. Because of the continuously improving technology of our day and age we should have seen it coming. Social media has taken over the world. “Like it,” …
Where did you earn your degree? I earned my Bachelor of Arts at University at Albany, 2010. What was your major? I majored in Communications and minored in Journalism. Previous experience… Let’s see, I have extensive experience in the restaurant industry – – It is an understatement to say I have worked in almost every …
Spotlight: Lauren Kennedy, Employee of the Month – June 2011 Read More »
Dan Zarrella, an award-winning social, search, and viral marketing scientist at HubSpot, recently hosted a Webinar titled “The Science of Timing: When to do everything.” The Webinar focused on the best times to tweet, publish blogs, send e-mails, and post on Facebook, in order to maximize exposure and results. Here are some of Zarrella’s tips …
Viral Marketing Defined Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. (Reference: Web Marketing Today Online) Objectives of …