CPR Online

journalism

Help Wanted: 5 Reasons Journalists Make Great PR Pros (and Vice Versa)

Laura Carabello, Principal, CPR Strategic Communications has contributed an article to CommPRO.biz’s PR Cafe. Short for “Communications Professional Resources Online,” CommPRO.biz is the go-to marcom news hub for tips, tools, trends and training to prepare for a more successful career in marketing communications. Laura’s article, “Help Wanted: 5 Reasons Journalists Make Great PR Pros (and …

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Friends with Benefits: How to Make Yourself and Your PR Team More Valuable for Journalists

The press release has been drafted, the pitch has been written, the follow up email has been sent, and now it’s time for the phone call. You pick up the phone, excited and eager to talk to the reporter who covers the beat of your client. The reporter answers and you hear, “Sorry I can’t …

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