Social Media: An Integral Component to Your PR Campaign

In today’s marketplace, word of mouth promotion begins online, especially in the healthcare industry.  Social media is an important and cost-effective touch point that can move the needle on sales and positive word of mouth.

Now more than ever people are turning to the internet to research health information. According to Pew Research, 72% of Internet users say they looked online for health information within the past year. Companies need to prioritize SEO as a focus for their digital marketing efforts.

  • Strengthens a company’s brand through building name recognition and credibility.
  • Convenient and cost-effective approach to increase sales leads and distribute a company’s message.
  • Generates real customers — and continues to grow in popularity across all age groups.
  • Engages customers in conversations to actively influence purchasing choices.

 

Source: https://hootsuite.com/resources/social-media-benchmarks

 

Source: https://hootsuite.com/webinars/social-media-trends-2018