Social Media: An Integral Component to Your PR Campaign

In today’s marketplace, word of mouth promotion begins online, especially in the healthcare industry.  CNN reports that 41 percent of Internet users depend on social media for healthcare-related matters.  In addition, 94 percent utilize Facebook, 32 percent YouTube, and 18 percent Twitter or MySpace.

The new Internet model:

Facebook —–> Fans —–> Share

The old Internet model:

Website —–> User

Consider integrating social media into your PR campaign because:

  • Social media is an important and cost-effective touch point that can move the needle on sales and positive word of mouth.
  • Social media generates real customers — and continues to grow in popularity across all age groups.
  • Social media conversations actively influence purchasing choices.