CPR Strategic Marketing Communications
FOR IMMEDIATE RELEASE
Retired Brig. Gen. Becky Halstead Publishes Inaugural Book on Guidance and Inspiration for Effective Leadership: “24/7: The First Person You Must Lead is YOU”
Purchase on Amazon in Paperback and for Kindle
Charlottesville, Va. – December 9, 2013 – Inspiring audiences worldwide to first learn to lead themselves in order to lead others more effectively, Retired Brig. Gen. Becky Halstead, founder of STEADFAST Leadership, LLC, and the first female Commanding General in U.S. history to lead at the strategic level in combat, announces the publication of her inspirational book, “24/7: The First Person You Must Lead is YOU,” (December 2013, ISBN-13: 978-1451592870). Featuring humorous, poignant and always relevant stories from her real-life experiences in the military and civilian life, Halstead uses heart-wrenching candor to provide a relatable path of lessons in self-leadership that transcend age, gender, race and profession.
“My five fundamental leadership truths and 30 principles are based on a lifetime of leadership lessons, from playing sports in high school to taking responsibility for over 20,000 soldiers and civilians in combat as a general officer in Iraq,” says Halstead, whose writing style is so personal and entertaining that readers feel she is actually in the room for a one-on-one conversation.
Halstead, who has built highly successful teams in demanding environments and stressful situations both on and off the battlefield, conveys that leadership is the fusion of heart and mind. Through narratives and accounts that provoke laughter, tears and outright amazement, she demonstrates that by taking selfless action, for the betterment of others, people can more successfully accomplish the mission and make a difference.
Drawing the praise of thought leaders and authorities in business, academia, military, and not-for-profit communities, 24/7 exemplifies the reasons why Becky Halstead is regarded as a quintessential leader.
Boris Groysberg, professor, Harvard Business School, says, “Becky’s authenticity and unique experiences enhance her powerful message. 24/7, a much needed guide that reminds us about what is really important for those in leadership positions, is a book that you will want close at hand for the rest of your life.”
Karen Kuhla, Ph.D., executive director, Education, Thayer Leader Development Group, adds, “In 24/7, Becky is candid, forthright, and practical in her assessments and insights. She compels the reader to learn more, do more, and be more in the continuing journey for leadership excellence.”
About 24/7: The First Person You Must Lead is YOU
24/7: The First Person You Must Lead is YOU, authored by Rebecca “Becky” Halstead, retired Brigadier General, U.S. Army, inspires readers to first learn to lead themselves in order to lead others more effectively. Becky’s stories of personal transformation and STEADFAST leadership philosophy, principles and definition engage the hearts and minds of her readers – from high school students to CEOs. Available on Amazon in paperback and for Kindle. Visit: www.beckyhalstead.com, Facebook, Twitter and YouTube.