CPR Online

Public Relations VS. Advertising

Debating whether to launch a public relations or advertising campaign?  Consider these facts when determining which method of promotion brings businesses more bang for their buck:

  • Today’s consumer avoids the “interruption” messages of advertising — 86% fast-forward through TV ads.
  • Advertising is expensive — exceeding 6% of sales and forcing consumers to pay higher prices.
  • Advertising is self-serving, while PR delivers your message through respected, third-party medial channels.

 

1 thought on “Public Relations VS. Advertising”

  1. Hi there! This article couldn’t be written any better! Reading through this post reminds me of my previous roommate! He always kept talking about this. I most certainly will forward this information to him. Fairly certain he’ll have a very good read. I appreciate you for sharing!

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