Debating whether to launch a public relations or advertising campaign? Consider these facts when determining which method of promotion brings businesses more bang for their buck:
- Today’s consumer avoids the “interruption” messages of advertising — 86% fast-forward through TV ads.
- Advertising is expensive — exceeding 6% of sales and forcing consumers to pay higher prices.
- Advertising is self-serving, while PR delivers your message through respected, third-party medial channels.