UNOTRON sought U.S. market entry with the launch of its SpillSeal® washable computer keyboard and computer mouse. These product launches required targeted messaging that would establish the brand leadership in the healthcare segments, including government, education and commercial environments. The unique, patented technology required strong branding to generate new and replacement sales in key audience sectors.
UNOTRON chose CPR for its expertise at launching products nationally among
decision-makers and buyers in target audiences, ability to position health-related products, experience generating awareness and sales, and reputation for instilling confidence among targeted industry associations and key influencers.
CPR devised a strategic plan for the Company, its products and services; created a public relations/marketing communications platform for activities and sales; and developed and implemented a formal media launch and media relations activities.
Result: UNOTRON secured two major sales/distribution contracts within two months of launch, and sales spiked to a level that far exceeded projections.