NeoStrata Company, Inc.

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Challenge

Neostrata sought to drive sales to its consumer products, build corporate and brand awareness, introduce new product lines and distinguish itself among the competition.

Approach

Neostrata chose CPR for its proven ability to build sales and strengthen/expand retail distribution channels in this dynamic and highly competitive market.

CPR Strategy

CPR developed in-store skin care clinic promotions, generated celebrity endorsements, coordinated TV/radio appearances, and implemented a full-scale PR program, including advertorials, press releases and tie-in promotions.

Results: Same-store sales volume vs. same timeframe of previous year rose over 40 percent, and the Company expanded into major retail distribution channels – replacing the competition at a large retail chain.

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