MagnaCare

Challenge

MagnaCare sought to strengthen its leadership position in the industry, and aggressively capture market share nationwide, with focus on targeting products and services in New York State, New York Metro and New Jersey. The primary goals were to improve awareness of MagnaCare’s products and services, increase the number of channel distributors, and generate market uptake.

Approach

MagnaCare contracted with CPR for its exceptional industry reputation, expertise in the health insurance space, and well-known ability to increase brand awareness, while positioning companies and executive teams as industry leaders.

CPR Strategy

CPR generated media buzz in national, local and regional high-profile television, print, radio and online mediums; authored and placed multiple by lined articles and thought-leader pieces in targeted business-to-business and trade publications; and implemented several successful advertising campaigns for television (TV),radio, print and online – all of which generated significant brand awareness.

Result:MagnaCare is now recognized as the country’s leading expert on self-insurance, has attracted several new employer groups, and continues to generate a consistent stream of new business.

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