Centric Health Resources (Centric) sought to raise its brand and leadership position within the upsurge of emerging biotech companies and pharmaceutical manufacturers of specialty drugs competing for market share. The Company needed to find an innovative approach to increase visibility, promote its unique offering, and establish credibility in the marketplace.
Centric chose CPR for its far-reaching reputation branding and positioning companies in the specialty pharmacy space, as well as its proven track record for strategically supporting sales objectives and establishing company executives as credible thought leaders.
CPR developed all messaging and positioning for Centric’s products and services; created a public relations/marketing communications platform for successful “go-forward” implementation; and promoted Centric as a prestigious and ideal business partner for biotech and pharmaceutical manufacturers.
Result: Centric emerged as a leader in the specialty pharmacy arena; forged rare disease advocacy partnerships; and credited its PR activities as the trigger for attracting a major acquirer.