Alliance Life Sciences Consulting Group (ALSCG) sought to further penetrate the market, achieve a higher profile across the Life Sciences industry, and elevate its executives as thought leaders through White Papers and case studies on important national and global issues and trends.
ALSCG chose CPR based upon its reputation, demonstrated experience, deep industry knowledge and vast network of media and industry connections. The proposed media strategy ensured ALSCG that CPR’s team of seasoned professionals was the best choice.
CPR established a public relations/marketing communications platform for successful implementation; landed a cover story in Pharmaceutical Representative; andauthored and placed multiple bylined articles and thought-leader pieces in targeted business-to-business and trade publications to validate the Company’s service offerings and thought leadership on industry concerns.
Result: ALSCG generated significant media buzz in leading national print publications, newsletters and online.