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Principal Solar Names Investment Banker and Renewable Energy Expert to Advisory Board

FOR IMMEDIATE RELEASE

Principal Solar Names Investment Banker and Renewable Energy Expert to Advisory Board

Dallas, TX – February 13, 2012 — Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded renewable energy holding company rapidly advancing the inevitable, worldwide utilization of solar energy through a unique roll-up strategy, today announced the appointment of J. Peter Lynch, a pioneer in renewables in the investment banking industry and a renewable energy expert with more than 35 years of experience as a Wall Street security analyst and investor in emerging technology firms, to its Advisory Board. Lynch, who served as contributing editor for the Photovoltaic Insider Report for 17 years, provides thought-leadership on a global basis to major energy companies, utilities and governments.

“Peter brings an impressive track record for raising funds in support of companies from every sector of the renewable energy industry, including photovoltaics, solar thermal, wind and biomass,” says Michael Gorton, chief executive officer and chairman of PSI.  “With his keen insights and ability to stay ahead of the trends, Peter will be a critical asset for furthering PSI’s mission to become a worldwide force for bringing the benefits of solar energy to more people on a global scale.”

Lynch has served as a financial/technology consultant to a number of renewable energy companies, and currently spearheads the development of commercial scale solar projects in the Northeast U.S.  In addition, he works with a number of scientific advisors and associates focused on identifying the next generation of renewable technologies.
Lynch states, “I look forward to playing a role in helping PSI transform the solar energy industry as the Company continues to build upon its trail-blazing strategy, solid business model and commitment to preserving natural resources for the benefit of generations to come.”

About Principal Solar
Principal Solar, Inc (PSI; OTC Pink: PSWW) is a publicly traded renewable energy holding company rapidly advancing the inevitable, worldwide utilization of solar energy through a unique roll-up strategy. The company is building the world’s first online library dedicated exclusively to the field of solar energy – a 24-hour gateway to current information, perspectives and thought-leadership: www.definitivesolarlibrary.com. Visit www.PrincipalSolar.com.

Cautionary Statement Regarding Forward-Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors in the solar energy generating industry (market risk, government regulation, operational risks, etc.) that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The Company does not assume a duty to update these forward-looking statements, except as required by law.

Contact:
CPR for Principal Solar, Inc.
Joelle Caputa
Jcaputa@cpronline.com
201.641.1911 x54

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