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Principal Solar, Inc. (PSWW) Appoints Renowned Astronaut Buzz Aldrin Sc.D. as Senior Advisor

Dallas, TX – October 27, 2011 — Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded renewable energy holding company which concentrates its resources on rapidly advancing the inevitable, worldwide utilization of solar energy through a unique roll-up strategy, announced today that Dr. Buzz Aldrin, Doctor of Science (MIT), aeronautical engineer, retired United States Air Force Colonel, decorated fighter pilot, and legendary astronaut who served as Lunar Module pilot on Apollo 11 — the first manned lunar landing in history — will serve as senior advisor. In conjunction with his appointment to the Advisory Board, Dr. Aldrin appeared in partnership with Hunt Energy Enterprises at the Principal Solar launch party, Oct. 19, 2011, at Hunt headquarters,1900 North Akard St., Dallas, Texas.

“We are honored to welcome the distinguished Dr. Aldrin to our team, and expect that his guidance will literally take us to the moon,” says Michael Gorton, chief executive officer and chairman of PSI. “His years of aerospace experience, matched with his dedication and continued support of solar power and research for renewable energy sources, aligns him directly with our bottom-line initiatives.”

In 1966, Dr. Aldrin performed the world’s first successful spacewalk on the Gemini 12 orbital mission. On July 20, 1969, he and Neil Armstrong made their historic Apollo 11 moonwalk, becoming the first two humans to set foot on another world. Upon returning from the moon, Dr. Aldrin was presented with the Presidential Medal of Freedom, the highest American peacetime award. Since retiring from NASA and the Air Force, Dr. Aldrin has remained at the forefront of efforts to ensure America’s continued leadership in human space exploration.

His recent trip with President Obama aboard Air Force One to the Space Conference at Kennedy Space Center serves as testament to how influential his opinions are to the key decision-makers in Washington, D.C.

“It’s a privilege to work with the seasoned, high-minded team of innovators at Principal Solar as they propel self-sustaining energy solutions into the mainstream,” states Dr. Aldrin. “In the near future, solar energy will compete with and actually cost less than traditional sources of energy created by fossil fuels. It’s time for the United States to catch up with the rest of the world by embracing this opportunity to become free of devastating oil disasters, independent from foreign oil, and a stronger, more prosperous nation.”

About Principal Solar
Principal Solar, Inc (PSI; OTC Pink: PSWW) is a publicly traded renewable energy holding company which concentrates its resources on the acquisition, finance, development, and management of solar power companies to rapidly advance the inevitable utilization of solar power. The company is building the world’s first online library dedicated exclusively to the field of solar energy – a 24-hour gateway to current information, perspectives and thought-leadership: www.definitivesolarlibrary.com. Visit www.PrincipalSolar.com.

Cautionary Statement Regarding Forward-Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward- looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors in the solar energy generating industry (market risk, government regulation, operational risks, etc.) that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements.    In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The Company does not assume a duty to update these forward-looking statements, except as required by law.

Contact:
CPR for Principal Solar, Inc.
Joelle Caputa
Jcaputa@cpronline.com

201.641.1911 x54

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