Viral Marketing Defined
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. (Reference: Web Marketing Today Online)
Objectives of Viral Marketing
- To increase website traffic to your Website
- To spread message about your Company by viral “word-of-mouth” recommendations
- To demonstrate social networking presence on the internet for your Company
- To invite call to action for select audiences to be educated about the Institute and its benefits
- To broaden and extend your Companies current member base and to reach new audiences unavailable through current marketing channels
Strategies for Viral Marketing Plan
- Encourage Links to Company’s Website. Having a presence on major social networking sites such as YouTube, Twitter and Facebook allows your Company to go to the next level of interfacing with its audience to provide information regarding the current events of the Institute. This extends our presence and shows your Company to be a current, forward thinking player in the industry
- Encourage Word-of-Mouth Recommendations. Word-of-mouth is considered the very best advertising, because it is unsolicited. Develop ways to encourage colleagues to share with their constituents, and use their network to promote your site.
- Make it Easy to E-mail or Fax Our Webpage to a Friend. Encourage readers to e-mail the Company webpage to a contact. We can create “Groups” on both MySpace and Facebook where we can use a “share” feature in order to recruit members of a certain demographic.
- Offer Desirable Products or Services that Spread the Message. Provide complimentary services (i.e. Webinars, Podcasts, etc.) or products on these sites that spread the message to an increasing number of people who hear about it.