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Life Gift Cards Selects CPR Strategic Marketing Communications to Power Innovative Medical Gift Cards


Media Contact:   
Joelle Caputa
CPR Strategic Marketing Communications
201-641-1911 x54
jcaputa@cpronline.com

FOR IMMEDIATE RELEASE

Life  Gift Cards Selects CPR Strategic Marketing Communications to  
Power Innovative Medical Gift Cards

COLORADO SPRINGS, CO / ELMWOOD PARK, N.J. – February 15, 2012– CPR Strategic Marketing Communications (CPR) will direct the national launch of Life Gift Cards (LGC), producers of first-of-a-kind health and wellness gift cards for medical services.  The initial product offering is for mammograms, which sometimes cost up to $250. Individuals can purchase gift cards at (866) 831-1233 or online, and recipients may redeem the cards at the more than 320,000 physicians, 5,000 hospitals, 60,000 pharmacies and 81,000 dentists participating nationwide.

“Over 80 million Americans are under- or uninsured and cannot afford life-saving procedures,” says Michelle Marte, founder of LCG. “CPR’s expert marketing and communication initiatives will be the first steps towards establishing a nationwide, life-saving trend. We look forward to working with CPR’s seasoned team of marketing experts.”

LGC collaborates with a leading provider of healthcare revenue and payment cycle management, and clinical information exchange solutions, to power its business model, which will begin making more medical services available for gifting.  Participating health providers benefit from increased sales, opportunities for enhanced customer service, and community outreach.

Joseph Carabello, president and CEO of CPR Strategic Marketing Communications states, “CPR is proud to lead this significant endeavor. Because mammograms find between 85 and 90 percent of breast cancers at a very early stage — when the cancer is most curable — the ability to give this service to someone who could not otherwise afford it can be life-changing. We look forward to aiding this effort, as well as to promoting the many other medical services that will become available.”

About Life Gift Cards
Established in 2011, Life Gift Cards was created for those that want to give the gift of health and wellness to the people they love and care about, especially those who are under or uninsured or do not have the means to stay on top of their healthcare needs. Visit http://www.lifegiftcards.com

About CPR Strategic Marketing Communications
CPR creates powerful, integrated, strategic marketing and communications plans for today’s aggressive media world. We understand how communications can support organizational goals and our team listens and works cooperatively to define problems and opportunities in both the long and short terms. CPR empowers messages for defined audiences to launch products and services, attract clients and elevate awareness. Our proactive campaigns filter external factors, identify internal forces and unleash potential for domestic and international companies of all sizes, emerging and established, complex and simplistic. Headquartered in Elmwood Park, N.J., CPR has applied proven, prioritized principles of communications and marketing for publicly traded companies, privately held entities and not-for-profit organizations since 1981. Connect with CPR: Twitter @CPR_Comm, Facebook.com/CPRCommunications, e-mail pr@cpronline.com, or call 201-641-1911, ext. 50.

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