Joe is a dynamic leader in the developmental and operational machinery of marketing and marketing communications, with expertise in healthcare, managed care, e-business, and technology.
He focuses his energy on cultivating vital relationships with industry leaders and managing every aspect of CPR’s operations. Because of his far-reaching experience in the healthcare industry, he holds key positions in several managed care organizations, as well as venture-based startups and consulting firms. He has served on the board of numerous companies including managed care organizations, physician partnerships, and public service organizations.
A seasoned strategic planner, Joe was responsible for the start up and marketing programs of several health maintenance organizations, including Oxford Health Plans and Health Care Plan of New Jersey. He also served as vice president of Olsten Health Care Services, a home healthcare company, where he was responsible for managing the company’s activities on a national level. He has served as a consultant to the Office of Health Maintenance Organizations of the U.S. Department of Health and Human Services on marketing HMOs and on the Board of Health Systems Agencies (HSAs) in New Jersey and Louisiana, where he played a critical role in changing the legal status of HMOs – making the existence of such programs possible.