CPR Online

Informatics Corporation of America Retains CPR Strategic Marketing Communications to Lead Corporate Positioning Campaign

NASHVILLE, TN – December 1, 2008 — Informatics Corporation of America
(ICA; www.icainformatics.com), unmatched in its ability to deliver a cost-effective,
proven technology solution that leverages complete data across clinical settings
to aid decision-making and improve patient outcomes, has selected CPR
Strategic Marketing Communications (CPR; www.cpronline.com) to lead its
public relations initiatives. A multi-faceted campaign will position ICA’s solution
as the market-leading technology to integrate patient care across the healthcare
continuum.

ICA’s solution enables individualized, coordinated patient care across treatment
settings by delivering a community-based patient record that provides real-time
patient status across care teams, workflows and information systems. With
dashboards for quality and patient activity reporting, ICA allows clinicians to
track, measure and report on clinical outcomes across patient populations. By
building on existing technology investments, ICA can provide a single source to
complete patient information in six months or less, with an intuitive user interface
that drives rapid adoption.

“We are certain that CPR’s broad experience in the healthcare industry will lend
the best resources for effective corporate positioning as we project our vision of
efficient technology to fill the gap where failed installations and poor results have
encumbered healthcare delivery,” says Gary M. Zegiestowsky, CEO of ICA.
For more than 25 years, CPR has developed successful marketing and public
relations campaigns for the healthcare industry. By mastering the healthcare
niche, CPR is uniquely qualified to drive ICA’s campaign with guided and
interactive services.

About CPR Strategic Marketing Communications
Founded in 1981, CPR draws upon its firm understanding of the challenges and successes of the healthcare industry to deliver strategically guided public relations, advertising and interactive services to a wide variety of established and emerging  organizations. Our solutions draw directly upon the over 100 years of combined healthcare experience of our team to provide innovative and effective corporate and product communications campaigns. Visit www.cpronline.com

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