CPR Online

Diary of a CPR Intern: Giovanna Bids Adieu and Reflects on her Experience

Interning at CPR Communications is an experience I will always treasure. Everyone is always nice and something is always going on, so it’s an environment that is never boring. Not only did I receive hands-on experience in the work field, I learned that healthcare PR is not as boring as most students think.

On my first day, I dove right in, creating a media list using Cision and writing a pitch letter. Any questions or concerns I had the CPR team was there to help. The next thing I knew, I was on the phone following up with potential media hits, getting ad rates and drafting press releases.

My star moment came when I pitched Unotron’s washable keyboard to mommy bloggers. Not only was I constantly getting emails that they were interested, I was also getting emails from mommy bloggers I didn’t pitch. Two weeks later, I was receiving links to product reviews from the bloggers- items that went straight to my portfolio.

It’s sad that my semester is almost over, and with graduation right around the corner it’s a little nerve racking. Thankfully, I have received great advice from the CPR staffers, who were once in my shoes and are now considered my wonderful friends. I’m going to miss everyone and everything from my office to Ann Marie’s cupcakes, Ervin’s Friday music, Joelle’s health tips, and Stephanie’s Mets follow-up.

Lessons learned during my internship:
– Never be afraid to ask questions
– Always do your research
– Think like a journalist
– Networking is important

These great tips will help me in the future as I begin my journey to the real world. I am very grateful to have had such an awesome experience and I recommend it to students who are looking to get into PR.

-Giovanna Moscoso
William Paterson University

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