CPR Online

Diary of a CPR Intern

By Lianne Palazzolo
Public Relations Assistant

As my internship at CPR sadly comes to an end, I am grateful that I had the opportunity to intern for such an amazing company. Even from as early as my interview, I had this gut feeling that I would just love working here and like usual, that feeling was right! I have gained so much practical work experience in this short time that I will carry with me throughout my entire career path. Like Account Executive Katelyn Petersen promised in our training session, this was not an internship where I would be a gofer, like many other companies. During my first two weeks I was already writing pitches to the media, which was a little nerve-racking in the beginning, but after the first one I grew much more comfortable.

The entire team here at CPR has been exceedingly helpful to me in every aspect. They didn’t hesitate to make me feel welcomed and always stopped by my desk to see if I had any questions or just simply to see how I was doing. I was so appreciative because during my last internship, at SIMULIA, I would be lucky if I got to speak to someone in person on any given day. It was almost a relief to have meetings in that environment, but it helped me to see which type of company I would prefer to work for after graduation. If preference even matters in this job market!

During these 10 weeks, it was a relief to tell people the truth when they asked me about my internship or how I was doing with it. With past jobs and my last internship, I would tell people that working there was great but inside I knew I was lying to myself. It is kind of the same thing as when someone asks how you are doing and you automatically say “Good,” but in reality you’re having the worst day of your life. That is how it felt to me. I was always so excited to tell people that I was maintaining the company blog. On days that I would go to my other job after CPR, I showed my co-workers my most recent blog and they were delighted to read it. There was never really anything I could complain about while interning here. I mean, how could you complain when you can wear jeans on Friday’s and have bagels for breakfast?

My only disappointment was that I barely got any responses to a pitch I wrote and developed my own media list for in Cision. I thought it was catchy and well written when I finished it and sent it out but I only had one response. Oh well! I guess since it was the first one I did all by myself, I can’t be too let down.

Being a CPR intern for the summer was a pleasurable experience and I feel lucky to have been chosen for the 2011 internship program. It really got me thinking about which path I would like to take after I graduate this February, Marketing or Public Relations, although the two go hand-in-hand for a lot of companies. I determined during my short time here that I would like to pursue my M.A in Communications or Journalism. I have always been a writer, for as long as I can remember, but I only wrote for myself not anyone else. I have come to realize that not everyone is fortunate enough to have the gift of writing so those that do shouldn’t take it for granted. I thank everyone for such a wonderful experience!

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