CPR Online

Centric Health Resources Hires CPR Strategic Marketing Communications

ELMWOOD PARK, N.J. – February 1, 2008 – Centric Health Resources
(www.centrichealthresources.com), a new generation health services organization
focused on improving the lives of people with rare, orphan and chronic disorders, has
selected CPR Strategic Marketing Communications (CPR) to provide marketing
strategies and robust public relations initiatives. CPR (www.cpronline.com) will deliver
communication outputs in order to support Centric Health Resource’s delivery of
specialized pharmacy services, comprehensive patient centered health management
services and patient advocacy support.

“We are confident that CPR will provide us with positive corporate positioning, based on
the strategic public relations and marketing campaigns they have implemented for health
care enterprises,” says Craig Kephart, president and CEO of Centric Health. “This
expertise and experience reinforced our decision to hire the CPR team.”

Centric Health Resources is a Missouri-based health services organization that connects
patients, physicians, nurses, families, pharmacies, and health benefit providers together
in partnership for improved service to specialized patient populations.

“We are gratified to be selected by Centric Health Resources, a focused health
management company, to implement a multi-faceted communications program reaching
key market stakeholders and decision-makers in health care,” says Joseph Carabello,
president and CEO of CPR Strategic Marketing Communications. “Centric Health is a
forward-thinking provider of comprehensive patient-centered health management
services, and this business partnership will be productive in helping them realize their
business goals.”

About Centric Health
Centric Health Resources connects physicians, nurses, health benefit providers, patient advocacy groups, pharmaceutical companies and families together in partnership for improved service to specialized patient populations. Centric is currently the most experienced and successful provider of specialized pharmacy and patient centered health management services for persons affected by AAT deficiency. For more information, please log on to www.centrichealthresources.com.

About CPR Strategic Marketing Communications
Founded in 1981, CPR draws upon its firm understanding of the challenges and successes of the healthcare industry to deliver strategically guided public relations, advertising and interactive services to a wide variety of established and emerging organizations. Our solutions draw directly upon the over 100 years of combined healthcare experience of our team to provide innovative and effective corporate and product communications campaigns. For more information, please
visit www.cpronline.com, or e-mail pr@cpronline.com, or call 201-641-1911 x50.

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