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Alliance Sciences Selects CPR Strategic Marketing Communications to Lead National Public Relations Campaign

Alliance Life Sciences Selects CPR Strategic Marketing Communications to Lead National Public Relations Campaign

Bridgewater/Elmwood Park, N.J. – January 5, 2011 — Alliance Life Sciences
Consulting Group, Inc. (ALSCG; www.alscg.com), a leading management and
technology consultancy recognized for defining, deploying and supporting business
critical applications, has chosen CPR Strategic Marketing Communications: (CPR;
www.cpronline.com) to direct its business-to-business public relations and marketing
communications initiatives.

“CPR’s extensive expertise in a variety of healthcare and life sciences marketing
campaigns will give us a strategic advantage, and distinctly deliver our message, to
better leverage our position in the marketplace,” says Edward Masterson, senior vice
president of Consulting Operations at Alliance Life Sciences. “We are confident that
CPR’s seasoned team of business-savvy communicators will give us a critical
advantage, and we look forward to a rewarding collaboration for years to come.”
CPR will deliver a multi-faceted campaign that highlights ALSCG’s services of revenue
contract management, government pricing, process and change management, contract
life cycle management and information management. This strategy will position ALSCG
as a national leader among biotech and pharmaceutical manufacturers, medical device
manufacturers and other key stakeholders in the value chain.

“Alliance Life Sciences has made significant contributions to the healthcare market, and
we are gratified to develop and execute strategies that bring these to light,” says Joseph
Carabello, president and CEO of CPR Strategic Marketing Communications.

About CPR Strategic Marketing Communications
Founded in 1981, CPR draws upon its firm understanding of the challenges and successes of the
healthcare industry to deliver strategically guided public relations, advertising and interactive
services to a wide variety of established and emerging organizations. Our solutions draw directly
upon the over 100 years of combined healthcare experience of our team to provide innovative
and effective corporate and product communications campaigns. For more information, please
visit www.cpronline.com, or e-mail pr@cpronline.com, or call 201-641-1911 x50.

Formed in 1994 and headquartered in Bridgewater, N.J., Alliance Life Sciences Consulting Group
employs over 150 professionals who collectively understand the business challenges of the Life
Sciences industry and offer solutions for Sales & Marketing, Managed Care & Government
Contracting, Commercial Operations, Information Management and Analytics. ALSCG has
experience with seven of the top 10 largest pharmaceutical manufacturers as well as middle
market and emerging Life Sciences firms. Contact: 866-581-4850 www.alscg.com

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