CPR Online

Alliance Life Sciences Introduces Mobile Toolkit for Life Science Sales and Marketing: Provides Business Intelligence, Enhances Physician Interaction

Media:
CPR for ALSCG
Joelle Caputa; jcaputa@cpronline.com
201.641.1911 x54

Alliance Life Sciences Introduces Mobile Toolkit for Life Science Sales and Marketing: Provides Business Intelligence, Enhances Physician Interaction

SOMERSET, N.J. – May 8, 2012–Alliance Life Sciences Consulting Group (ALSCG), a leading management and technology consultancy, is introducing an all-inclusive mobile toolkit that makes business intelligence readily available to the sales and marketing representatives of life sciences companies when and where it is needed. This valuable resource provides instant access to mobile enterprise portals, and includes dosing calculators, educational games, patient adherence applications, and mobile sales and marketing portals. A detailed White Paper is available at: https://www.alscg.com/company/events/mobilewhitepaper

As a sponsor of this year’s Veeva Global Customer Summit, May 15-16, 2012, in Philadelphia, P.A., ALSCG will be on-hand to discuss the mobile toolkit, as well as other Information Management Solutions for attendees.

“This toolkit instantly connects sales representatives to a wealth of resources, creating more value-driven interactions with physicians that are expected to boost timely and increased marketing opportunities,” says Ed Masterson, senior vice president, consulting operations, ALSCG. “Rich analytics enhance sales performance by providing insights that enable the sales team to adjust, refocus and ultimately drive positive results. Mobile solutions have the added benefit of strengthening brand impact and recognition – a key cost differentiator.”

Mobile technology is becoming a large part of the life sciences sales and marketing ecosystem, and companies should be implementing mobile strategies to stay ahead of the curve. Mobility strategies will be an important component to company growth and expansion in the years to come.

“Metrics are critical for implementing mobile solutions,” Masterson adds. “This mobile technology generates growth by tracking the sales representative’s interactions with physicians, and providing business intelligence that allows a manufacturer to accurately calculate return-on-investment in order to enable rapid adaptation of effective strategies.”

About ALSCG
Formed in 1994 and headquartered in Somerset, N.J., Alliance Life Sciences Consulting Group employs more than 175 professionals who collectively understand the business challenges of the Life Sciences industry and offer solutions for Sales & Marketing, Managed Care & Government Contracting, Commercial Operations, Information Management and Analytics. Contact: 866-581-4850 www.alscg.com

Leave a Comment

Your email address will not be published. Required fields are marked *