CPR for ALSCG
Joelle Caputa; firstname.lastname@example.org
Alliance Life Sciences and Kalido Deliver Agility and Adaptability for Life Sciences Companies
New systems benefit long-term sales, marketing and customer data needs
SOMERSET, N.J. – October 11, 2012– Alliance Life Sciences Consulting Group (ALSCG), an innovative management and technology consultancy, and Kalido, a leading provider of agile information management software, announce the release of the Case Study, “Bringing the Vision into Focus for Pharmaceutical Sales and Marketing Analytics,” based on its experience designing a successful solution for a major pharmaceutical company that had outgrown its existing home-grown Commercial Operations information management platform. The solution dramatically changed the paradigm for both information design and delivery with a financial model that transformed information delivery from a fixed cost to a variable expense.
The solution was migrated to a global operational support team, which was responsible for “keeping the lights on,” responding to client change requests and new capabilities, and overseeing the solution’s data and the constituent master data.
“The pharmaceutical industry is incredibly dynamic and companies in this market are looking for systems that can help them get to market faster and stay ahead of the competition,” said Bill Hewitt, CEO of Kalido. “The combination of Kalido’s agile technology with Alliance’s deep industry expertise is a powerful solution. By providing customers with an agile data foundation, we can drive immediate business value and enable them to adapt to changing requirements over the long term.”
Derek Evans, Practice Leader of Information Management, ALSCG, added, “Among the many benefits, the solution serves as a foundation for reporting and analytics, providing high quality data, including master data, increased accessibility and timeliness through the utilization of optimized, automated processes and stewardship.”
For a more in-depth view on best practices for managing sales, marketing and customer data, please contact CPR Communications: Joelle Caputa, email@example.com, 201-641-1911 x54.
Formed in 1994 and headquartered in Somerset, N.J., Alliance Life Sciences Consulting Group employs hundreds of professionals worldwide who collectively understand the business challenges of the Life Sciences industry and offer an integrated portfolio of solutions around Contracting & Market Access, Information Management & Commercial Analytics, Clinical Operations, and Mobile Applications. ALSCG has experience with seven of the top-10 largest pharmaceutical manufacturers, as well as middle market and emerging Life Sciences firms. Alliance provides better insights for better decisions. Contact: 866-581-4850 www.alscg.com