CPR's market knowledge and strategic insight has consistently proven to be invaluable over the years.Nancy Makoben Director of Sales Unotron
Through strategic partnership with CPR, the foundation for Chiropractic Progress has grown from a grassroots operations to a national organization with thousands of members.Garett Cuneo, CEO, The Foundation for Chiropractic Progress
CPR's talent is unparalleled in translating complex messages into clear and meaningful stories"Ernest Youngblood, CEO, NavigatorMD
Whether it's a news release, white paper, interview opportunity or advice and councel, the CPR team has taken us from a relative unknown to a recognized leader in our market segment. They produce measurable results and its a genuine pleasure working with them.John Fielder, Co-Founder, Senior Vice President - Marketing & Corporate Communications Centric Health Resources
CPR has been instrumental in developing and delivering our messages with the highest quality skill and professionalism.Victor Lazzaro, CEO, BridgeHealth International
By helping us channel our resources down a well-defined path, we have reaped significant, measurable results in a short period of time.John Tempesco, VP of Client Services & Marketing, Informatics Corporation of America
We provide a multitude of services
CPR is a full service public relations firm with a reputation for strategic excellence, in-depth industry knowledge and a talent for reaching the media with on-target messaging. CPR provides a customized plan, working closely to shape a client’s unique vision, strategy and voice to meet the demands of a specialized market. CPR’s sharp, seasoned team of professionals provides an unprecedented level of client interaction and industry focus with the single-minded goal of helping clients reach higher pinnacles of success.
What we do for our clients:
• Craft highly targeted news releases
• Disseminate relevant messaging to influential journalists, bloggers, industry leaders and opinion-shapers via traditional and non-traditional outlets
• Foster meaningful relationships with key industry organizations
• Drive trends and interpret industry transitions
• Stay at the cutting-edge of social media trends and information consumption demands
• Put clients in the spotlight at the right place and at the right time
Sports Health Marketing
Part of Your Team
CPR is highly respected in the sports health marketing industry. We continually exceed client expectations and work as an extension of client teams. We provide education, and have played an integral role in expanding awareness around the role of multi-disciplinary care in the recognition, prevention and management of sports-related injuries.
Our Sports Health Marketing experts have experience:
• Introducing opportunities for optimized health that enhance athletic performance
• Offering education and community workshops designed for amateur athletes K-12 through college, as well as their parents, coaches, trainers, and educators
• Implementing grass-roots initiatives in communities across the country and abroad
We strategize at the highest level to ensure our clients’ messages hit the right target every time. We have developed robust partnerships with industry leaders and can tap into our vast network to increase exposure for any event, product or brand. We know the field better than the competition – and have the marketing chops to generate significant buzz across every media channel.
CPR offers financial relations services based upon 25 years of experience in the marketplace. Our team has the knowledge and flexibility to understand your business from the inside out, offering strategies for growing every component of your business, including investments, networking, and management decisions. We specialize in improving relationships between senior management and shareholders through effective communications with all stakeholders.
From ground-zero to bold marketplace positioning, we can help you develop innovative communications and business solutions for every challenge.
Our Work Includes:
• IPO and Pre-IPO Communications
• Strategy Consulting
• Financial Transaction Assistance
• Expanding Analyst Coverage
• Investor Presentations
• Annual Reports
• Investor Perception Studies
• Peer Group Analysis and Valuation
• Board of Director Reports
• Web Site Enhancement
• Analyst Days and Headquarters Tours
• Industry Research
Effective advertising campaigns begin with a simple story, told well. CPR specializes in hitting the target with efficiency and flair — and getting it right the first time. We understand every nuance of results-oriented advertising:
• Make a strong statement
• Get their attention
• Inspire action
Viral Marketing Defined
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. (Reference: Web Marketing Today Online)
Objectives of Viral Marketing
• To increase website traffic to your Website
• To spread message about your Company by viral “word-of-mouth” recommendations
• To demonstrate social networking presence on the internet for your Company
• To invite call to action for select audiences to be educated about the Institute and its benefits
• To broaden and extend your Companies current member base and to reach new audiences unavailable through current marketing channels
From cocktail parties to private dinners for key clients or prospects, CPR handles logistics including venue to menu, and ensures events are memorable and marketable.
• Evaluate venues
• Leverage relationships with national leaders to book keynote speakers
• Secure catering and necessary permits
• Invitation design and distribution
• Guest list coordination
• RSVP/ Guest list
• Media relations surrounding event
• And more!
our work says a lot about us. Passionate in all we do.
Alliance Life Sciences Consulting Group (ALSCG)
Alliance Life Sciences Consulting Group (ALSCG) sought to further penetrate the market, achieve a higher profile across the Life Sciences industry, and elevate its executives as thought leaders through White Papers and case studies on …
MagnaCare sought to strengthen its leadership position in the industry, and aggressively capture market share nationwide, with focus on targeting products and services in New York State, New York Metro and New Jersey. The primary …
NeoStrata Company, Inc.
Neostrata sought to drive sales to its consumer products, build corporate and brand awareness, introduce new product lines and distinguish itself among the competition.
Neostrata chose CPR for its proven ability to build sales and strengthen/expand …
Centric Health Resources
Centric Health Resources (Centric) sought to raise its brand and leadership position within the upsurge of emerging biotech companies and pharmaceutical manufacturers of specialty drugs competing for market share. The Company needed to find …
Demystifying the New Marketplace
From 2007 to 2009, R&D investment in medical devices increased by nine percent, positioning the industry as a key driver for current and future U.S. economic growth.1 In the wake of healthcare reforms, however, several …
Staying Relevant in the Digital Age
Why an Integrated Marketing Agency is More Effective than Working with Multiple Specialists
The growth of interactive marketing has splintered the public relations (PR) landscape in the last few years, leaving a number of companies wondering …
UNOTRON sought U.S. market entry with the launch of its SpillSeal® washable computer keyboard and computer mouse. These product launches required targeted messaging that would establish the brand leadership in the healthcare segments, including government, …
We have a team of truly awesome folk. You will love them.
President and CEO
JOSEPH H. CARABELLO, President and CEO, has been involved in a broad range of developmental and operational activities relating to domestic and international marketing and marketing communications throughout his career spanning health care, managed care, e-business, and technology sectors. As president and CEO of CPR, Mr. Carabello focuses his energy on developing key relationships with industry leaders, as well as managing all areas of CPR’s operations.
Founder and Principal
LAURA CARABELLO, Principal and Chief Creative Officer,has been an entrepreneur and a strategy consultant in both domestic and international businesses related to health care and technology since 1985. Her fields of experience span from health care and health care information technology to hardcore technology disciplines and related infrastructure. She has a particular interest in medical travel, health care/health care information technology, managed care and employee benefits, pharmaceuticals, and other business-to-business and direct-to-consumer health care and technology companies. She has been instrumental in the growth and development of companies worldwide and has orchestrated their transition to a Web-centric world.
Driven, passionate, strategic and a natural leader. These are just a few ways to describe CPR’s account director, Katelyn Petersen. Whether she’s assisting with new business development, pitching the media or managing staff, her meticulously organized manner is what drives her success. Katelyn’s versatility in the office and her approachability as both an employee and friend makes her the ultimate team player.
Katelyn’s specialization in media relations has enabled her to secure media placements for her clients in top-tier outlets: Fortune, Fast Company, Bloomberg, and Kiplinger’s Personal Finance, among many others.
As director of CPR’s Internship Program, Katelyn draws on her experience to serve as a mentor, teacher and guide, helping interns gain the experience they need to succeed. A master multi-tasker, she also plays a key role in business development and account direction.
Katelyn loves to bake, romp with her rescue pit bull, and compete in jiu-jitsu tournaments.
She earned a B.A. in Public Relations, cum laude, from Rowan University.
Nathan D. Molinari
Nathan is an unstoppable force who thrives in a dynamic environment, and brings a fresh perspective to client presentations and marketing strategies. He draws on his PR experience to successfully manage promotional events, develop press materials, engage audiences across various social media platforms, and generate impactful media coverage from local, regional and national consumer and trade publications.
Nathan plays an important role in thinking strategically about account direction – seeing the big picture – and leading the team on execution. He is also highly adept at drafting press releases that deliver client messages to the right media outlets, at the right time.
He earned a B.A. in Communications from William Paterson University.
Nicole is an irrepressible spirit with a great sense of humor and unflagging energy. As account coordinator, she does it all: manages media outreach for clients, drafts and edits bylined articles, press releases and case studies, assists account directors and executives with media campaigns and crisis management, and researches awards, conferences and expositions to present to clients.
A hardworking perfectionist, she is also a wizard at designing and managing websites aimed at marketing and client communications, networking, managing multiple projects, brainstorming and every aspect of social media.
She loves to travel, is raising a rescue dog named Lila, and developing a comedic podcast.
She earned a B.A. in Professional Writing from York College of Pennsylvania, magna cum laude, with a minor in Public Relations.
In a word, Brittany is “amazing.” She has a unique flair for everything she does, from drafting and distributing press releases and monthly e-newsletters to whipping up promotional emails, pitching to the media and managing social media platforms.
She brings considerable experience and skill in media communications, especially writing and copyediting, to deliver dynamic messaging that raises interest and action.
She draws on a varied and exciting background, from traveling in Ireland, studying abroad at Queensland University of Technology in Brisbane, Australia, and exploring New Zealand, Indonesia and Egypt.
She loves practicing and teaching yoga, and creating atmospheric playlists to set the tone for vinyasa flow instruction.
Brittany earned a B.A. in Global Media, and a minor in Music, at Arcadia University.
Joan draws on her more than 20 years experience as a writer, editor, reporter, proofreader, and author of feature articles, books, award-winning newsletters, press releases, white papers, and abstracts. She has covered a variety of fields, including science, healthcare, business, technology, education, politics, and culture.
Articles she wrote on behalf of CPR clients have appeared in Modern Healthcare, California Broker, HR Executive, Self-Insurer, Employee Benefit Plan Review, Digital Insurance News, Advance for Health Information Professionals, RT Image, Pharma Commerce, Journal of Healthcare Compliance, and Journal of Medical Practice Management.
Ann Marie Zyla
With over 20 years of experience as an executive assistant in the private and public sector, Ann Marie is the go-to person for the CPR staff. Always reliable and thorough, she brings considerable knowledge and expertise, from accounts payable and billing to travel coordination and human resources management. She earned her Associates in Fashion, Marketing and Management from Berkeley College.
Known for her flawless execution, Alexis goes the extra mile when planning and executing national marketing, public relations and social media campaigns. She leads communication and programs for over 15,000 doctor members, plus corporate sponsors; oversees staff and design; aligns the Foundation for Chiropractic Progress with appropriate partners and events to drive brand exposure; and developed and launched the Social Media Accelerator™ program.
Former account executive at CPR Strategic Marketing Communications, Alexis draws on her considerable experience supporting large accounts, from non-profit and healthcare to solar energy and life sciences.
She specializes in social media, business development, and organizing and executing award-winning fundraisers and special events.
She earned a B.A. in Communications Studies, with honors, from Montclair State University.
Megan is dedicated to delivering up-to-date information to a targeted audience. She specializes in fact verification, copy edits and syntax order. Whether it be connecting to key individuals in the healthcare industry, or revising article submissions, Megan makes it her mission to communicate the perspectives of reputable professionals to the public. She earned her B.A. in English Literature from the State University of New York at New Paltz in 2011.