CPR Online

Grow Your Healthcare Footprint

Strategic marketing and communications that build credibility, recognition and success.

About

We are experts in designing and implementing a full range of integrated marketing and communications services to the healthcare industry worldwide.

With 30+ years of healthcare marketing experience, CPR positions companies and organizations for ongoing success in a competitive global marketplace.

With a unique focus on healthcare innovation, disruptive technology and improved health, our capabilities drive the economic growth of our growing client base.

Transforming opportunity into market traction, we launch business platforms, build brands, create market awareness and thought-leadership and deliver compelling messages that optimize  market positioning.

As distinguished pioneers and recognized experts in the international healthcare space, CPR is highly regarded as a resource for governments, companies, providers and healthcare advocacy organizations.   

Capabilities

STRATEGIC MARKETING

Turn ideas into actionable plans and implementation.​

CPR will develop a roadmap – a clear course of action – to guide companies and organizations in the planning and implementation of public relations and marketing communications initiatives. This includes targeted positioning and messaging, media and financial relations, branding, reputation management, content development, advocacy, launches and events.

CORPORATE COMMUNICATIONS

Stand out from the competition.​

CPR will position key personnel as experts in the industry by offering thought leadership through press releases, advisory boards, company spokespersons, speaking opportunities, media training, corporate positioning and events during industry tradeshows.

We are experts in the rapid development of press releases that resonate with digital and print media. With ever-growing editorial connections in the media industry, CPR achieves high-profile placements in national, local and trade outlets, peer-reviewed journals, and television/radio appearances.

Engage key target audiences and create new leads with content that establishes thought-leadership and credibility. We are copywriting experts in developing case studies, bylined articles, white papers, media advisories, webinars and newsletters.

CREATIVE & DIGITAL MEDIA

Evolve with technology.​

As the internet becomes a more trusted source for health information, CPR will help clients to grow their online presence through website development, content optimization, SEO/SEM, social media strategies, planning and implementation, blogs, podcasts, videos, display and targeting.

Our creative team turns ideas into a reality through branding, advertising, videos and podcasts, brochures and collaterals, sales sheets, power point presentations, e-mail campaigns, infographics and more

Specialized Services

Employer Direct Healthcare Contracting

CPR assists employers in saving significant amounts of money by contracting directly with hospitals and other health care providers — cutting insurers and other middlemen out of the equation.

Hospital Gap Analysis

CPR works with hospitals to prepare them for participation in Employer Direct Contracting. The purpose of the gap analysis is to compare the best practices with the processes currently in place in an organization, determine the “gaps” between an organization’s practices and the identified best practices, and to select the best practices to implement.

Medical Travel Today

For over a decade, CPR has published the leading international medical travel B2B online newsletter which reaches over 38,000 desktops worldwide:

Read our latest interview with David T. Boucher, former president, chief operating officer, UCI Medical Affiliates and Companion Global Healthcare, both wholly-owned subsidiaries of BCBS of South Carolina, is leading Bumrungrad International Hospital’s transformational initiatives.