We are an award winning digital agency. And truly awesome too.
From emerging companies to industry giants, CPR develops messaging and positioning campaigns that drive market awareness, create opportunities, and increase revenues. CPR secures placements for clients in national print, online and broadcast outlets.
We Create Value
Client-centric capabilities for wide-reaching results:
|Market Strategy and Development: Comprehensive Market Communications Planning and Execution
Public Relations, Media Relations and Financial Relations
Social Networking and Viral Marketing
Interactive Marketing and Multimedia Development
Branding and Collateral Development
CPR's market knowledge and strategic insight has consistently proven to be invaluable over the years.Nancy Makoben Director of Sales Unotron
Through strategic partnership with CPR, the foundation for Chiropractic Progress has grown from a grassroots operations to a national organization with thousands of members.Garett Cuneo, CEO, The Foundation for Chiropractic Progress
CPR's talent is unparalleled in translating complex messages into clear and meaningful stories"Ernest Youngblood, CEO, NavigatorMD
Whether it's a news release, white paper, interview opportunity or advice and councel, the CPR team has taken us from a relative unknown to a recognized leader in our market segment. They produce measurable results and its a genuine pleasure working with them.John Fielder, Co-Founder, Senior Vice President - Marketing & Corporate Communications Centric Health Resources
CPR has been instrumental in developing and delivering our messages with the highest quality skill and professionalism.Victor Lazzaro, CEO, BridgeHealth International
By helping us channel our resources down a well-defined path, we have reaped significant, measurable results in a short period of time.John Tempesco, VP of Client Services & Marketing, Informatics Corporation of America
We provide a multitude of services
CPR is a full service public relations firm with a reputation for strategic excellence, in-depth industry knowledge and a talent for reaching the media with on-target messaging. CPR provides a customized plan, working closely to shape a client’s unique vision, strategy and voice to meet the demands of a specialized market. CPR’s sharp, seasoned team of professionals provides an unprecedented level of client interaction and industry focus with the single-minded goal of helping clients reach higher pinnacles of success.
What we do for our clients:
• Craft highly targeted news releases
• Disseminate relevant messaging to influential journalists, bloggers, industry leaders and opinion-shapers via traditional and non-traditional outlets
• Foster meaningful relationships with key industry organizations
• Drive trends and interpret industry transitions
• Stay at the cutting-edge of social media trends and information consumption demands
• Put clients in the spotlight at the right place and at the right time
Sports Health Marketing
Part of Your Team
CPR is highly respected in the sports health marketing industry. We continually exceed client expectations and work as an extension of client teams. We provide education, and have played an integral role in expanding awareness around the role of multi-disciplinary care in the recognition, prevention and management of sports-related injuries.
Our Sports Health Marketing experts have experience:
• Introducing opportunities for optimized health that enhance athletic performance
• Offering education and community workshops designed for amateur athletes K-12 through college, as well as their parents, coaches, trainers, and educators
• Implementing grass-roots initiatives in communities across the country and abroad
We strategize at the highest level to ensure our clients’ messages hit the right target every time. We have developed robust partnerships with industry leaders and can tap into our vast network to increase exposure for any event, product or brand. We know the field better than the competition – and have the marketing chops to generate significant buzz across every media channel.
CPR offers financial relations services based upon 25 years of experience in the marketplace. Our team has the knowledge and flexibility to understand your business from the inside out, offering strategies for growing every component of your business, including investments, networking, and management decisions. We specialize in improving relationships between senior management and shareholders through effective communications with all stakeholders.
From ground-zero to bold marketplace positioning, we can help you develop innovative communications and business solutions for every challenge.
Our Work Includes:
• IPO and Pre-IPO Communications
• Strategy Consulting
• Financial Transaction Assistance
• Expanding Analyst Coverage
• Investor Presentations
• Annual Reports
• Investor Perception Studies
• Peer Group Analysis and Valuation
• Board of Director Reports
• Web Site Enhancement
• Analyst Days and Headquarters Tours
• Industry Research
Effective advertising campaigns begin with a simple story, told well. CPR specializes in hitting the target with efficiency and flair — and getting it right the first time. We understand every nuance of results-oriented advertising:
• Make a strong statement
• Get their attention
• Inspire action
Viral Marketing Defined
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. (Reference: Web Marketing Today Online)
Objectives of Viral Marketing
• To increase website traffic to your Website
• To spread message about your Company by viral “word-of-mouth” recommendations
• To demonstrate social networking presence on the internet for your Company
• To invite call to action for select audiences to be educated about the Institute and its benefits
• To broaden and extend your Companies current member base and to reach new audiences unavailable through current marketing channels
From cocktail parties to private dinners for key clients or prospects, CPR handles logistics including venue to menu, and ensures events are memorable and marketable.
• Evaluate venues
• Leverage relationships with national leaders to book keynote speakers
• Secure catering and necessary permits
• Invitation design and distribution
• Guest list coordination
• RSVP/ Guest list
• Media relations surrounding event
• And more!
our work says a lot about us. Passionate in all we do.
Alliance Life Sciences Consulting Group (ALSCG)
Alliance Life Sciences Consulting Group (ALSCG) sought to further penetrate the market, achieve a higher profile across the Life Sciences industry, and elevate its executives as thought leaders through White Papers and case studies on …
MagnaCare sought to strengthen its leadership position in the industry, and aggressively capture market share nationwide, with focus on targeting products and services in New York State, New York Metro and New Jersey. The primary …
NeoStrata Company, Inc.
Neostrata sought to drive sales to its consumer products, build corporate and brand awareness, introduce new product lines and distinguish itself among the competition.
Neostrata chose CPR for its proven ability to build sales and strengthen/expand …
Centric Health Resources
Centric Health Resources (Centric) sought to raise its brand and leadership position within the upsurge of emerging biotech companies and pharmaceutical manufacturers of specialty drugs competing for market share. The Company needed to find …
Demystifying the New Marketplace
From 2007 to 2009, R&D investment in medical devices increased by nine percent, positioning the industry as a key driver for current and future U.S. economic growth.1 In the wake of healthcare reforms, however, several …
Staying Relevant in the Digital Age
Why an Integrated Marketing Agency is More Effective than Working with Multiple Specialists
The growth of interactive marketing has splintered the public relations (PR) landscape in the last few years, leaving a number of companies wondering …
UNOTRON sought U.S. market entry with the launch of its SpillSeal® washable computer keyboard and computer mouse. These product launches required targeted messaging that would establish the brand leadership in the healthcare segments, including government, …
We have a team of truly awesome folk. You will love them.
President and CEO
JOSEPH H. CARABELLO, President and CEO, has been involved in a broad range of developmental and operational activities relating to domestic and international marketing and marketing communications throughout his career spanning health care, managed care, e-business, and technology sectors. As president and CEO of CPR, Mr. Carabello focuses his energy on developing key relationships with industry leaders, as well as managing all areas of CPR’s operations.
Founder and Principal
LAURA CARABELLO, Principal and Chief Creative Officer,has been an entrepreneur and a strategy consultant in both domestic and international businesses related to health care and technology since 1985. Her fields of experience span from health care and health care information technology to hardcore technology disciplines and related infrastructure. She has a particular interest in medical travel, health care/health care information technology, managed care and employee benefits, pharmaceuticals, and other business-to-business and direct-to-consumer health care and technology companies. She has been instrumental in the growth and development of companies worldwide and has orchestrated their transition to a Web-centric world.
Vice President of Client Services
Ihor is a public relations and marketing communications wizard. He manages CPR from the ground up, while juggling the development and execution of all public relations and marketing strategies for local and national accounts.
His reputation for savvy media placement on television, radio, national newspapers, e-zines, consumer publications, and trade journals is known nationally. He specializes in strategic pitches, media releases, and collaterals, doing the kind of work that has garnered attention in PR Week’s “Where I Work” and “My Big Break” sections.
Before joining CPR, Ihor developed promotions and marketing for Infiniti Broadcasting, 92.3 K-Rock, New York, where he was responsible for public relations, internal communications, special events planning, and marketing, as well as the creation of marketing strategies for K-Rock-sponsored events.
Senior Account Executive
Katelyn is a go-getter, specializing in social media communications and media relations. She develops press releases and creative pitches, and coordinates interviews with consumer and trade media. She has placed clients in top-tier outlets including: The Wall Street Journal, Newsday, The Record, Philadelphia Inquirer, and The Sacramento Bee.
Stephanie has a flair for striking at the heart of the message, whether crafting a press release or reaching out to the media. She specializes in pitches for local and national media, and draws on her extensive experience as a marketing professional at R&J Public Relations, Atlantic Records and other public relations agencies specializing in consumer products, non-profit and real estate. She earned her B.A. from Seton Hall University in 2008 and her M.A. in 2010.
Joelle knows how to get their attention – and keep it. She specializes in creating and promoting compelling messages and has gained national coverage for her clients in The New York Times and on AOL Radio and MTV. She draws on a varied and impressive career, from negotiating partnerships between companies, planning and promoting events, running social media campaigns, designing promotional materials and producing video press kits.
Before joining CPR, she launched an Internet TV network, worked as a casting associate for the hit Animal Planet TV show It’s Me or the Dog and contributed articles to national magazines, including Teen People and Venus Zine. She earned her B.A. in Communications from William Paterson University.
Alexis is dedicated to reaching the right audience with the right message – at the right time. She works tirelessly, creating and disseminating pitch letters, compiling media lists, drafting press releases, and assisting in securing media placements by drawing on her considerable “people” skills. She specializes in business development, organizing and executing award-winning fundraisers and special events. As a social media and Internet guru, she has experience driving traffic, building client presence on the Web, creating fan bases, distributing direct-mail, and delivering valuable research and analysis. She earned her B.A. in Communications Studies, with honors, from Montclair State University in 2012.
Joan draws on her more than 20 years experience as a writer, editor, reporter, proofreader, and author of feature articles, books, award-winning newsletters, press releases, white papers, and abstracts. She has covered a variety of fields, including science, healthcare, business, technology, education, politics, and culture.
Articles she wrote on behalf of CPR clients have appeared in Modern Healthcare, California Broker, HR Executive, Self-Insurer, Employee Benefit Plan Review, Digital Insurance News, Advance for Health Information Professionals, RT Image, Pharma Commerce, Journal of Healthcare Compliance, and Journal of Medical Practice Management.
Director of Marketing, Foundation for Chiropractic Progress and Athletic TIPS™
A passionate and dynamic marketing communications and public relations professional, Lauren draws on her considerable experience and expertise to expand client exposure – taking a number of non-profit and for-profit organizations to unexpected levels of leadership and national influence. With an acumen for strategy, effective communication and thoughtful execution, she has built a reputation for creating marketplace credibility and fostering long-term success.
Lauren earned a bachelor’s in Communications and is working towards a master’s in Business Administration.
Megan is dedicated to delivering up-to-date information to a targeted audience. She specializes in fact verification, copy edits and syntax order. Whether it be connecting to key individuals in the healthcare industry, or revising article submissions, Megan makes it her mission to communicate the perspectives of reputable professionals to the public. She earned her B.A. in English Literature from the State University of New York at New Paltz in 2011.
Ann Marie Zyla
With over 20 years of experience as an executive assistant in the private and public sector, Ann Marie is the go-to person for the CPR staff. Always reliable and thorough, she brings considerable knowledge and expertise, from accounts payable and billing to travel coordination and human resources management. She earned her Associates in Fashion, Marketing and Management from Berkeley College.