CPR's market knowledge and strategic insight has consistently proven to be invaluable over the years.Nancy Makoben Director of Sales Unotron
Through strategic partnership with CPR, the foundation for Chiropractic Progress has grown from a grassroots operations to a national organization with thousands of members.Garett Cuneo, CEO, The Foundation for Chiropractic Progress
CPR's talent is unparalleled in translating complex messages into clear and meaningful stories"Ernest Youngblood, CEO, NavigatorMD
Whether it's a news release, white paper, interview opportunity or advice and councel, the CPR team has taken us from a relative unknown to a recognized leader in our market segment. They produce measurable results and its a genuine pleasure working with them.John Fielder, Co-Founder, Senior Vice President - Marketing & Corporate Communications Centric Health Resources
CPR has been instrumental in developing and delivering our messages with the highest quality skill and professionalism.Victor Lazzaro, CEO, BridgeHealth International
By helping us channel our resources down a well-defined path, we have reaped significant, measurable results in a short period of time.John Tempesco, VP of Client Services & Marketing, Informatics Corporation of America
We provide a multitude of services
CPR is a full service public relations firm with a reputation for strategic excellence, in-depth industry knowledge and a talent for reaching the media with on-target messaging. CPR provides a customized plan, working closely to shape a client’s unique vision, strategy and voice to meet the demands of a specialized market. CPR’s sharp, seasoned team of professionals provides an unprecedented level of client interaction and industry focus with the single-minded goal of helping clients reach higher pinnacles of success.
What we do for our clients:
• Craft highly targeted news releases
• Disseminate relevant messaging to influential journalists, bloggers, industry leaders and opinion-shapers via traditional and non-traditional outlets
• Foster meaningful relationships with key industry organizations
• Drive trends and interpret industry transitions
• Stay at the cutting-edge of social media trends and information consumption demands
• Put clients in the spotlight at the right place and at the right time
Sports Health Marketing
Part of Your Team
CPR is highly respected in the sports health marketing industry. We continually exceed client expectations and work as an extension of client teams. We provide education, and have played an integral role in expanding awareness around the role of multi-disciplinary care in the recognition, prevention and management of sports-related injuries.
Our Sports Health Marketing experts have experience:
• Introducing opportunities for optimized health that enhance athletic performance
• Offering education and community workshops designed for amateur athletes K-12 through college, as well as their parents, coaches, trainers, and educators
• Implementing grass-roots initiatives in communities across the country and abroad
We strategize at the highest level to ensure our clients’ messages hit the right target every time. We have developed robust partnerships with industry leaders and can tap into our vast network to increase exposure for any event, product or brand. We know the field better than the competition – and have the marketing chops to generate significant buzz across every media channel.
CPR offers financial relations services based upon 25 years of experience in the marketplace. Our team has the knowledge and flexibility to understand your business from the inside out, offering strategies for growing every component of your business, including investments, networking, and management decisions. We specialize in improving relationships between senior management and shareholders through effective communications with all stakeholders.
From ground-zero to bold marketplace positioning, we can help you develop innovative communications and business solutions for every challenge.
Our Work Includes:
• IPO and Pre-IPO Communications
• Strategy Consulting
• Financial Transaction Assistance
• Expanding Analyst Coverage
• Investor Presentations
• Annual Reports
• Investor Perception Studies
• Peer Group Analysis and Valuation
• Board of Director Reports
• Web Site Enhancement
• Analyst Days and Headquarters Tours
• Industry Research
Effective advertising campaigns begin with a simple story, told well. CPR specializes in hitting the target with efficiency and flair — and getting it right the first time. We understand every nuance of results-oriented advertising:
• Make a strong statement
• Get their attention
• Inspire action
Viral Marketing Defined
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. (Reference: Web Marketing Today Online)
Objectives of Viral Marketing
• To increase website traffic to your Website
• To spread message about your Company by viral “word-of-mouth” recommendations
• To demonstrate social networking presence on the internet for your Company
• To invite call to action for select audiences to be educated about the Institute and its benefits
• To broaden and extend your Companies current member base and to reach new audiences unavailable through current marketing channels
From cocktail parties to private dinners for key clients or prospects, CPR handles logistics including venue to menu, and ensures events are memorable and marketable.
• Evaluate venues
• Leverage relationships with national leaders to book keynote speakers
• Secure catering and necessary permits
• Invitation design and distribution
• Guest list coordination
• RSVP/ Guest list
• Media relations surrounding event
• And more!
our work says a lot about us. Passionate in all we do.
Alliance Life Sciences Consulting Group (ALSCG)
Alliance Life Sciences Consulting Group (ALSCG) sought to further penetrate the market, achieve a higher profile across the Life Sciences industry, and elevate its executives as thought leaders through White Papers and case studies on …
MagnaCare sought to strengthen its leadership position in the industry, and aggressively capture market share nationwide, with focus on targeting products and services in New York State, New York Metro and New Jersey. The primary …
NeoStrata Company, Inc.
Neostrata sought to drive sales to its consumer products, build corporate and brand awareness, introduce new product lines and distinguish itself among the competition.
Neostrata chose CPR for its proven ability to build sales and strengthen/expand …
Centric Health Resources
Centric Health Resources (Centric) sought to raise its brand and leadership position within the upsurge of emerging biotech companies and pharmaceutical manufacturers of specialty drugs competing for market share. The Company needed to find …
Demystifying the New Marketplace
From 2007 to 2009, R&D investment in medical devices increased by nine percent, positioning the industry as a key driver for current and future U.S. economic growth.1 In the wake of healthcare reforms, however, several …
Staying Relevant in the Digital Age
Why an Integrated Marketing Agency is More Effective than Working with Multiple Specialists
The growth of interactive marketing has splintered the public relations (PR) landscape in the last few years, leaving a number of companies wondering …
UNOTRON sought U.S. market entry with the launch of its SpillSeal® washable computer keyboard and computer mouse. These product launches required targeted messaging that would establish the brand leadership in the healthcare segments, including government, …
We have a team of truly awesome folk. You will love them.
President and CEO
Joe has been involved in a broad range of developmental and operational activities relating to domestic and international marketing and marketing communications throughout his career spanning health care, managed care, e-business, and technology sectors. As president and CEO of CPR, Mr. Carabello focuses his energy on developing key relationships with industry leaders, as well as managing all areas of CPR’s operations.
Founder and Principal
Laura has been an entrepreneur and a strategy consultant in both domestic and international businesses related to health care and technology since 1985. Her fields of experience span from health care and health care information technology to hardcore technology disciplines and related infrastructure. She has a particular interest in medical travel, health care/health care information technology, managed care and employee benefits, pharmaceuticals, and other business-to-business and direct-to-consumer health care and technology companies. She has been instrumental in the growth and development of companies worldwide and has orchestrated their transition to a Web-centric world.
A seasoned pro and CPR employee for nearly a decade, Joan researches, develops and writes all levels of communications. She is an expert copywriter and editor with a extraordinary background and understanding of the healthcare marketplace. Joan is the “copy power” behind press releases, byline articles, white papers, abstracts, and book chapters for healthcare and tech clients.
She is a talented writer who captures client messaging and drives communications for professional, consumer, and business-to-business outreach. She also assists in developing client positioning campaigns that drive market brand and increase sales.
Joan’s memoir about living in Ireland was published by Farrar Straus & Giroux. She earned a B.J. and B.A. in Journalism and English from the University of Missouri-Columbia.
Ann Marie Zyla
With over 20 years of experience as an executive assistant in the private and public sector, Ann Marie is the go-to person for the CPR staff. Always reliable and thorough, she brings considerable knowledge and expertise, from accounts payable and billing to travel coordination and human resources management. She earned her Associates in Fashion, Marketing and Management from Berkeley College.
An experienced professional, Nicole is an irrepressible spirit with a great sense of humor and unflagging energy. She leads and manages key accounts, develops strategic messaging, and aligns clients with media opportunities and industry events related to health benefits, healthcare information technology, behavioral health and multiple products and services for healthcare delivery.
Nicole enjoys strong connectivity with key editors and enjoys a successful track record for securing coverage. She is known for her persistence and dedication to achieving results.
A hardworking perfectionist, she is also a wizard at designing and managing websites and powering all aspects of social media campaigns. She is a Ravenclaw (Harry Potter!), has traveled to over 30 countries, and is raising a rescue dog named Lila.
She holds a B.A. in Professional Writing from York College of Pennsylvania, summa cum laude, with a minor in Public Relations.
With several years onboard at CPR, Brittany is the individual who “does it all.”
A key leader, she is masterful at generating placements and powering social media. Brittany’s no-nonsense approach and positive can do attitude are the secret recipe to getting clients the attention they deserve.
A strategic thinker, she develops powerful messaging for healthcare clients, understands the role of employers, providers, payers and intermediaries, and knows the nuances of the healthcare marketplace. Her background and experience in media communications, especially copy writing and development, offer clients a robust resource. Her dogged persistence with media relations results in meaningful, ongoing placements in key outlets.
Brittany enjoys “exotic” international travel, is practicing and teaching yoga, and creating atmospheric playlists to set the tone for vinyasa flow instruction.
Brittany earned a B.A. in Global Media, and a minor in Music at Arcadia University.
A seasoned “PR Pro,” Mary is a go-getter with a keen mind who brings a fresh perspective to marketing and communications strategies. She is a strong writer and a creative thinker who generates on target messaging and communications outputs for healthcare clients in the CPR portfolio. From white papers and press releases to by-line articles and op-ed thought-leadership pieces, Mary is an adept professional who “thinks on her feet.”
Her energy and dedication to excellence have resulted in placements for all clients in local, regional and national consumer and trade publications, as well as across all social media platforms. She is also highly adept at coordinating events and organizing trade show opportunities.
In her free time, Mary enjoys cooking and discovering new cookbooks. She earned a B.A. in Communication Studies from William Paterson University.
Victoria “Tory” Capizzi
Tory is a passionate, upbeat team player who is fearless about taking on new projects. As Account Coordinator, she tirelessly writes and sends pitches, and reviews, edits and researches a variety of topics in support of all accounts. She also works extensively on the Medical Travel Today/US Domestic Medical Travel newsletters, and excels at article placement in major trade and consumer publications, as well as research journals.
Tory is known for her social media expertise and trend-spotting, with experience in advertisement and promoting brands through innovative marketing.
In her free time, Tory writes a lifestyle blog focused on fashion, beauty, food and feminism. She also volunteers for a pet-adoption agency, and enjoys sewing and crafts, hiking, cartoons and coffee. She earned a B.A. in Communications from William Paterson University.